![]() ![]() Hyundai’s Ground Clearance relative to other models The vehicle’s height and driver’s door have been well designed, enabling you to enter and exit the vehicle with ease. The hallmark of this is the 2019 Kona Luxury which a sub-compact SUV that has gained popularity due to its ride height, low fuel consumption and affordable price tag. A critical element of the brand that has given it a niche in the American market is the ride height of its vehicles. The ranking is based on consumer reports of quality, user-friendly controls, and reliability. Annual data from the American Customer Satisfaction Index places Hyundai among the ten best car brands. It therefore embarked on a corporate directive that was geared towards attaining quality. Upon venturing in the U.S., Hyundai realized that without high quality it would not be able to succeed. Data from sales research has shown that design accounts for ninety percent of vehicles sold. In fact the primary reason customer prefers the brand is because of design. Its exceptional engineers keep coming up with unique features in body design, engine and transmission that endears the brand to customers. Hyundai has cemented its pole position in the global automotive industry due to its knack for reliability, excellence and craftsmanship. The production plant in Ulsan, South Korea is the largest in the world, with a capacity of manufacturing 1.5 million cars per annum. ![]() Hyundai’s progressive strength has propelled it to become one of the major vehicle manufacturers in the world: with an automotive ranking of 6th position in 2017 and targeting global sales of 7.6 million vehicles this year. The venture was fruitful, resulting in Hyundai producing its own car in 1975. In the next few years it hired the services of experienced British engineers to undertake the design of its vehicle. The model sales were modest but the brand wanted more than just being a copycat. A year later Hyundai produced its first model that was based on the popular American car Ford Cortina. The Hyundai Motor Company was established in 1967. This resonates well with the brand’s progressive character. The word “Hyundai” means modern in Korean. Chung Ju-Yung founded it as a small construction firm in 1947, and he was in direct control of the company until his demise in 2001.
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